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Hidden price promotions: Could retailer price promotions backfire? · Study

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ArticleHidden price promotions: Could retailer price promotions backfire?

Wenjing Li2021

Article2021

Hidden price promotions: Could retailer price promotions backfire?

Wenjing Li · David M. Hardesty · Adam W. Craig · Lei Song

25 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 1993Influence: The Psychology of Persuasion 1988Models of Consumer Satisfaction Formation: An Extension 2000A Benefit Congruency Framework of Sales Promotion Effectiveness 1982An Investigation into the Determinants of Customer Satisfaction 2005Reference Price Research: Review and Propositions 1990The interplay of affect and cognition in attitude formation and change.2001Affect Monitoring and the Primacy of Feelings in Judgment

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2024Eye-opening! Exploring uncertainty marketing through hedonic blind box collectibles

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Details

Year2021

Typearticle

Published2021-10-19

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations25

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2021.102797

openalex_workW3207786892

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