SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Comportamiento del consumidor online y factores que intervienen en la decisión de compra en restaurantes
16 references·0 citing·46 second hop
Comportamiento del consumidor online y factores que intervienen en la decisión de compra en restaurantes (2021)Comportamiento del consumidor online y fa…Innovar (2024)InnovarMarketing digital en micro y pequeñas empresas de publicidad de Bogotá (2021)Marketing digital en micro y …Capital humano: Actor central para la sostenibilidad organizacional (2021)Capital humano: Actor central…Sustainable marketing activities of traditional fashion market and brand loyalty (2020)Sustainable marketing activit…Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision (2019)Impact of Brand Awareness and…Estudio Cualitativo sobre el Comportamiento del Consumidor en las Compras en Línea (2019)Estudio Cualitativo sobre el …El comportamiento del consumidor y las nuevas tendencias de consumo ante las TIC (2019)El comportamiento del consumi…Emoción y razón: El efecto moderador del género en el comportamiento de compra online (2018)Emoción y razón: El efecto mo…The effects of brand experiences on quality, satisfaction and loyalty: an empirical study in the telecommunications multiple-play service market (2017)The effects of brand experien…Consumer trust repair: A critical literature review (2017)Consumer trust repair: A crit…A study on the effects of social media marketing activities on brand equity and customer response in the airline industry (2017)A study on the effects of soc…E-tailer׳s return policy, consumer׳s perception of return policy fairness and purchase intention (2014)E-tailer׳s return policy, con…Reliability and Validity Assessment (2011)Reliability and Validity Asse…Consumer Self-Confidence: Refinements in Conceptualization and Measurement (2001)Consumer Self-Confidence: Ref…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Reliability and Validity Assessment (1979)Reliability and Validity Asse…Barriers to the Advance of Organizational Science: Paradigm Development as a Dependent Variable (1993)A Faustian Bargain? The Growth of Management and Its Relationship with Related Disciplines (2007)Abrir las ciencias sociales (2015)Formación del talento humano y la estrategia organizacional en empresas de Colombia (2019)Percepciones de los estudiantes universitarios sobre las competencias adquiridas mediante el aprendizaje basado en problemas (2020)Marketing 5.0 como eje de posicionamiento en las empresas del Ecuador (2023)Inequity In Social Exchange (1965)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Sustainable Retailing in the Fashion Industry: A Systematic Literature Review (2017)Online purchase return policy leniency and purchase decision: Mediating role of consumer trust (2018)Effects of online retailer after delivery services on repurchase intention: An empirical analysis of customers’ past experience and future confidence with the retailer (2019)Society and the Adolescent Self-Image (1965)Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Case Study Research: Design and Methods (1984)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Strategic management a stakeholder approach (2010)Trust theory and customer services research: theoretical review and synthesis (2020)Employee trust repair: A systematic review of 20 years of empirical research and future research directions (2021)Social commerce: Factors affecting customer repurchase and word-of-mouth intentions (2021)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Users of the world, unite! The challenges and opportunities of Social Media (2009)THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY (2018)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)The impact of electronic word‐of‐mouth (2008)Why people use social media: a uses and gratifications approach (2013)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN (2020)Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India (2021)The Effect of Social Media Marketing on Purchase Decision with Brand Awareness as Mediation on Haroo Table (2021)Not So Different After All: A Cross-Discipline View Of Trust (1998)Innovation dimensions and firm performance synergy in the emerging market: A perspective from Dynamic Capability Theory & Signaling Theory (2021)Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)Marketing Sustainable Fashion: Trends and Future Directions (2023)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)A Review of Scale Development Practices in the Study of Organizations (1995)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)A model of destination image formation (1999)Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1979Reliability and Validity Assessment5,882 cited
  • 2011Reliability and Validity Assessment5,040 cited
  • 2001Consumer Self-Confidence: Refinements in Conceptualization and Measurement712 cited
  • 2017A study on the effects of social media marketing activities on brand equity and customer response in the airline industry662 cited
  • 2020Sustainable marketing activities of traditional fashion market and brand loyalty239 cited
  • 2014E-tailer׳s return policy, consumer׳s perception of return policy fairness and purchase intention192 cited
  • 2019Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision168 cited
  • 2017Consumer trust repair: A critical literature review110 cited
  • 2024Innovar110 cited
  • 2017The effects of brand experiences on quality, satisfaction and loyalty: an empirical study in the telecommunications multiple-play service market83 cited
  • 2019Estudio Cualitativo sobre el Comportamiento del Consumidor en las Compras en Línea45 cited
  • 2021Marketing digital en micro y pequeñas empresas de publicidad de Bogotá31 cited
  • 2021Capital humano: Actor central para la sostenibilidad organizacional28 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2019El comportamiento del consumidor y las nuevas tendencias de consumo ante las TIC26 cited
  • 2018Emoción y razón: El efecto moderador del género en el comportamiento de compra online25 cited
  • Cited by

    No citing works inside the corpus for this window.