Virtual Tour Actual Usage: The Influence of Perceived Benefits and Sacrifices

Azzahra Putri Ramadhanty · Putu Wuri Handayani · Ave Adriana Pinem · Muhammad Hafizhuddin Hilman

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Technology Adoption and User Behaviour Diverse Aspects of Tourism Research Consumer Behavior and Marketing Influence

Abstract

Virtual tours are developed as alternatives to traditional tourism in Indonesia. This quantitative study analyzed factors that influence actual virtual tour usage. A survey was conducted with 1,125 respondents who were aware of virtual tour services. The data were processed using covariance-based structural equation modeling. The results indicate that perceived benefits and sacrifices influenced behavioral intention to use these services. However, accessibility did not affect this intention. Behavioral intention to use significantly affected actual virtual tour usage. This research can help virtual tour providers and regulators increase service utilization and implementation.

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1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2015A Beginner's Guide to Structural Equation Modeling 2004A Beginner's Guide to Structural Equation Modeling 2012The Theory of Planned Behavior 2006The Four-Phase Model of Interest Development 1991Why we buy what we buy: A theory of consumption values 2004User Acceptance of Hedonic Information Systems1

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