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Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890–1930
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Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890–1930 (2010)Turning Trademarks into Brands: How Adver…The origins of marketing practice in Britain: from the ancient to the early twentieth century (2017)The origins of marketing prac…From label to trademark (2012)From label to trademarkSatisfaction Guaranteed: The Making of the American Mass Market. (1991)Dimensions of Brand Personality (1997)Strategic Brand Management (2007)I'm buying, Jack! Fooling around an ambiguous brand (2013)Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing (2019)Britannia: A History of Roman Britain (1968)How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era" (1988)Replenishing the Earth (2009)
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  • 2012From label to trademark16 cited
  • 2017The origins of marketing practice in Britain: from the ancient to the early twentieth century10 cited

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