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Marketing Management: Text and Cases
0 references·3 citing·15 second hop
Marketing Management: Text and Cases (2004)Marketing Management: Text and CasesThe customer knowledge management and innovation (2016)The customer knowledge manage…Diagnosing of Sustainable Competitive Advantage Using Six Sigma Methodology (2012)Diagnosing of Sustainable Com…Marketing's Responsibility for the Value of the Enterprise (2010)Marketing's Responsibility fo…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Firm resources and sustained competitive advantage (2004)The Core Competence of the Corporation (2006)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The impact of innovation on customer satisfaction: A study of the cosmetics producer in Tehran (2017)The Ways of Prosumers’ Knowledge Sharing with Organizations (2018)Knowledge management as a support for supply chain logistics planning in pandemic cases (2020)A resource‐based view of the firm (1984)Exploration and Exploitation in Organizational Learning (1991)The fifth discipline, the art and practice of the learning organization (1991)Orchestrating service innovation using design moves: The dynamics of fit between service and enterprise IT architectures (2014)Effects of customer engagement behavior (2017)Corporate Social Responsibility (CSR) and Engineering Management: Performance Implications (2021)
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  • 2016The customer knowledge management and innovation50 cited
  • 2010Marketing's Responsibility for the Value of the Enterprise16 cited
  • 2012Diagnosing of Sustainable Competitive Advantage Using Six Sigma Methodology15 cited

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