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Marketing's Responsibility for the Value of the Enterprise · Study

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ArticleMarketing's Responsibility for the Value of the Enterprise

Robert F. Lusch2010

Article2010

Marketing's Responsibility for the Value of the Enterprise

Robert F. Lusch · Frederick E. Webster

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Marketing and Advertising Strategies Financial Reporting and Valuation Research Corporate Identity and Reputation

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References

1984A resource‐based view of the firm 1991Exploration and Exploitation in Organizational Learning 1991The fifth discipline, the art and practice of the learning organization 2003Evolving to a New Dominant Logic for Marketing 1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation 1995The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications 2007Service-dominant logic: continuing the evolution 1994The Capabilities of Market-Driven Organizations

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2021Corporate Social Responsibility (CSR) and Engineering Management: Performance Implications 2017Effects of customer engagement behavior 2014Orchestrating service innovation using design moves: The dynamics of fit between service and enterprise IT architectures

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Year2010

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Published2010-01-01

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Citations16

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ShelfMarketing and Advertising Strategies

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