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Marketing's Responsibility for the Value of the Enterprise
16 references·3 citing·45 second hop
Marketing's Responsibility for the Value of the Enterprise (2010)Marketing's Responsibility for the Value …The Practice of Management (2012)The Practice of ManagementService-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Competing through service: Insights from service-dominant logic (2006)Competing through service: In…Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Market Orientation: A Meta-An…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)The Stakeholder Theory of the…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Resource-Based Theory of …The fifth discipline, the art and practice of the learning organization (1991)The fifth discipline, the art…Exploration and Exploitation in Organizational Learning (1991)Exploration and Exploitation …Strategy and Structure: (1986)Strategy and Structure:A resource‐based view of the firm (1984)A resource‐based view of the …The Coming of the Post-Industrial Society (1976)The Coming of the Post-Indust…Corporate Social Responsibility (CSR) and Engineering Management: Performance Implications (2021)Corporate Social Responsibili…Effects of customer engagement behavior (2017)Effects of customer engagemen…Orchestrating service innovation using design moves: The dynamics of fit between service and enterprise IT architectures (2014)Orchestrating service innovat…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Competitive Advantage of Nations (1990)Strategic assets and organizational rent (1993)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)The Core Competence of the Corporation (2006)Dimensionalizing Cultures: The Hofstede Model in Context (2011)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)The Nature of the Firm (1937)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate Social and Financial Performance: A Meta-Analysis (2003)Strategic management a stakeholder approach (2010)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Prospect theory: An analysis of decision under risk (1988)Toward a knowledge‐based theory of the firm (1996)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)The Theory of Economic Development (2003)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Corporate Social Responsibility (1999)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)The myopia of learning (1993)Psychological Safety and Learning Behavior in Work Teams (1999)Role congruity theory of prejudice toward female leaders. (2002)
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References

  • 1984A resource‐based view of the firm25,618 cited
  • 1991Exploration and Exploitation in Organizational Learning21,910 cited
  • 1991The fifth discipline, the art and practice of the learning organization20,050 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation9,697 cited
  • 1995The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications9,170 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2012The Practice of Management3,745 cited
  • 1986Strategy and Structure:3,497 cited
  • 1976The Coming of the Post-Industrial Society2,777 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited

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  • 2006Competing through service: Insights from service-dominant logic1,704 cited
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    • 2021Corporate Social Responsibility (CSR) and Engineering Management: Performance Implications33 cited
    • 2017Effects of customer engagement behavior13 cited
    • 2014Orchestrating service innovation using design moves: The dynamics of fit between service and enterprise IT architectures9 cited