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In 1969, ageism was first introduced as a “form of bigotry” which included both “prejudice by one age group toward other age groups,” a “personal revulsion to and distaste for growing old, disease, disability” as well as a “fear of powerlessness, ‘uselessness’, and death”. Since then, research has documented that ageism includes negative stereotypes, prejudice, and discrimination. The theoretical foundation of the ageism reduction interventions described in this chapter is our PEACE (Positive Education about Aging and Contact Experiences) Model, which focuses on two main factors – accurate education about aging, and positive exposure to older adults – that were derived from theories and research across fields (psychology, education, medicine, social work, sociology). The chapter describes three versions of the PEACE intervention, starting with a longer version including in-person contact, and moving to increasingly shorter online versions that lack in-person contact and instead use extended contact.
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