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Effect of Promotional Mix on the Marketing of Insurance Services
6 references·0 citing·22 second hop
Effect of Promotional Mix on the Marketing of Insurance Services (2021)Effect of Promotional Mix on the Marketin…Marketing health insurance products: Sources and consequences of customers’ confusion (2020)Marketing health insurance pr…Evaluating the Effects of Service Quality, Customer Satisfaction, and Service Value on Behavioral Intentions with Life Insurance Customers in India (2017)Evaluating the Effects of Ser…The role of personal selling in enhancing client satisfaction in Nigerian insurance market (2012)The role of personal selling …An Empirical Study of the Efficacy of Marketing Communication Mix Elements in Selected Insurance Companies in Nigeria (2012)An Empirical Study of the Eff…The effects of advertising media on sales of insurance products: a developing‐country case (2009)The effects of advertising me…Marketing communications : an integrated approach (1998)Marketing communications : an…The Marketing Revolution (1960)Principles of Marketing (1972)Principles of Risk Management and Insurance (1995)Services Marketing: People, Technology, Strategy (1984)The relationship marketing process: communication, interaction, dialogue, value (2004)Marketing communications’ dimensions and brand loyalty in the banking sector (2023)Principles of Services Marketing (1994)An Empirical Investigation of Critical Success Factors in the Personal Selling Process for Homogenous Goods (2000)A Service Quality Model and its Marketing Implications (1984)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Risks Related to Lean Six Sigma Deployment and Sustainment Risks (2018)Motivations for customer revisit behavior in online review comments: Analyzing the role of user experience using big data approaches (2019)Amalgamation of Customer Relationship Management and Data Analytics in Different Business Sectors—A Systematic Literature Review (2021)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Beauty matters: reducing bounce rate by aesthetics of experience product portal page (2021)Investigating consumer purchase decision based on switching barriers and decision postponement: moderating role of time pressure (2023)The Emergence Of IMC: A Theoretical Perspective (2004)The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)Customer experience management: a critical review of an emerging idea (2010)
this work references cited by second hop

References

  • 1998Marketing communications : an integrated approach398 cited
  • 2017Evaluating the Effects of Service Quality, Customer Satisfaction, and Service Value on Behavioral Intentions with Life Insurance Customers in India79 cited
  • 2009The effects of advertising media on sales of insurance products: a developing‐country case15 cited
  • 2012An Empirical Study of the Efficacy of Marketing Communication Mix Elements in Selected Insurance Companies in Nigeria14 cited
  • 2012The role of personal selling in enhancing client satisfaction in Nigerian insurance market14 cited
  • 2020Marketing health insurance products: Sources and consequences of customers’ confusion13 cited

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