The Museum of the Infinite Scroll: Assessing the Effectiveness of Google Arts and Culture as a Virtual Tool for Museum Accessibility

Abstract

As technology evolves, the concept of the virtual museum continues to come into focus. Google Arts and Culture (formerly the Google Art Project) has been a leading platform in virtual exhibitions and digital collections since 2011. Arts and Culture presents itself as a democratic platform that allows any museum, regardless of size or resources, access to the same new digital technologies. However, its model tends to favor institutions with more staff time to spend on their virtual presence. By analyzing Google Arts and Culture within the context of larger museum trends in virtuality and interviewing museum professionals responsible for their institutions’ virtual presence, this capstone describes the current state of the platform from a museological standpoint, how it fits into the history of museum virtuality, and how museums are using the platform. This project proposes several ways Google Arts and Culture can change their collaboration protocol better serve museums and go beyond merely providing access to their technologies.

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