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Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market
16 references·1 citing·42 second hop
Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market (2021)Development of empirically-based customer…Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…Structural Equation Modelling: Guidelines for Determining Model Fit (2008)Structural Equation Modelling…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Sample size in factor analysis. (1999)Sample size in factor analysi…A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)A Brief Tutorial on the Devel…Constructing validity: Basic issues in objective scale development. (1995)Constructing validity: Basic …A Review of Scale Development Practices in the Study of Organizations (1995)A Review of Scale Development…What is coefficient alpha? An examination of theory and applications. (1993)What is coefficient alpha? An…Scale Development : Theory and Applications (1991)Scale Development : Theory an…Assessing Construct Validity in Organizational Research (1991)Assessing Construct Validity …Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…An Index of Factorial Simplicity (1974)An Index of Factorial Simplic…MARKETING STRATEGY OPTIMIZATION IN FMCG MARKET (2022)MARKETING STRATEGY OPTIMIZATI…Comparative fit indexes in structural models. (1990)Principles and Practice of Structural Equation Modeling (1998)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Job crafting and its relationships with person–job fit and meaningfulness: A three-wave study (2015)The Social Media Disorder Scale (2016)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Organization and environment (1967)Structural Equations with Latent Variables. (1991)A Review and Synthesis of the Measurement Invariance Literature: Suggestions, Practices, and Recommendations for Organizational Research (2000)The structure of organizations (2000)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Statistical Theories of Mental Test Scores (1969)Review of Psychometric theory (2nd ed.). (1979)The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education (2017)Construct validity in psychological tests. (1955)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Little Jiffy, Mark Iv (1974)Development and validation of a scale for measuring state self-esteem. (1991)Exploratory Factor Analysis: A Guide to Best Practice (2018)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Scale Development Research (2006)Making sense of Cronbach's alpha (2011)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)
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References

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3,734 cited
  • 1995A Review of Scale Development Practices in the Study of Organizations3,192 cited
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    • 2022MARKETING STRATEGY OPTIMIZATION IN FMCG MARKET6 cited