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Heritage storytelling, community empowerment and sustainable development
16 references·0 citing·54 second hop
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References

  • 1991The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm1,723 cited
  • 2003We Are What We Post? Self-Presentation in Personal Web Space1,257 cited
  • 1995STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND".1,195 cited
  • 2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation1,135 cited
  • 2018Archetypes and the collective unconscious821 cited
  • 2012The Rise of Storytelling as the New Marketing356 cited
  • 2012The impact of storytelling on the consumer brand experience: The case of a firm-originated story324 cited
  • 2016Why we post selfies: Understanding motivations for posting pictures of oneself304 cited
  • 1995Collective Centring and Collective Sense-making in the Stories and Storytelling of One Organization292 cited
  • 2010The essential brand persona: storytelling and branding286 cited
  • 2012How to Align your Brand Stories with Your Products228 cited
  • 2005Storytelling: Branding in Practice219 cited
  • 2016Exploring How Video Digital Storytelling Builds Relationship Experiences183 cited
  • 2012Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller176 cited

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2016
“Once upon a brand”: Storytelling practices by Spanish brands
112 cited
  • 2010Creating visual narrative art for decoding stories that consumers and brands tell85 cited
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