Model of Entrepreneurial Orientation, Competitive Advantage and Performance of Women-Owned Enterprises in Gandaki Province, Nepal

Abstract

This study examines the mediating effect of competitive advantage on the relationship between entrepreneurial orientation and performance of women- owned enterprises and creates a model. The study is conducted in four districts of Gandaki Province, Nepal, with a sample size of 212 women-owned enterprises via stratified sampling. The study employs a quantitative research design. The data was collected via telephone interaction and e-mail. The SPSS and AMOS were applied to evaluate the data. The finding of this study shows that: there is a significant positive effect of proactiveness and competitive aggressiveness on performance. Similarly, proactiveness, innovativeness, competitive aggressiveness, and autonomy have a positive effect on competitive advantage. Likewise, there is a significant positive effect of competitive advantage on performance. In the same way, competitive advantage mediates the relationship between entrepreneurial orientation (proactiveness, innovativeness, competitive aggressiveness, autonomy) and performance. Evaluating the structural equation model shows that proactiveness, innovativeness, and competitive aggressiveness have a relationship with performance. Correspondingly, proactiveness, innovativeness, competitive aggressiveness, and autonomy have a relationship with a competitive advantage, and competitive advantage also has a relationship with performance. Thus, a model is created.

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