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Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis
16 references·3 citing·41 second hop
Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis (2021)Ad creativity in a negative context: How …Impact of Covid-19 on consumer behavior: Will the old habits return or die? (2020)Impact of Covid-19 on consume…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…Qualitative inquiry & research design : choosing among five approaches (2013)Qualitative inquiry & researc…The Standard Definition of Creativity (2012)The Standard Definition of Cr…Creativity in context (2009)Creativity in contextBrand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Social psychology: handbook of basic principles (2008)Social psychology: handbook o…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Answers to 20 Questions About Interrater Reliability and Interrater Agreement (2007)Answers to 20 Questions About…The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…The Concept of Creativity: Prospects and Paradigms (1998)The Concept of Creativity: Pr…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Choices, values, and frames. (1984)Choices, values, and frames.Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Innovativeness, Novelty Seeki…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising (2024)Sonic sensations: Navigating …Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions (2024)Diversity Representation in V…Relax Your Fear—The role of autonomous sensory meridian response (ASMR) in green advertising (2023)Relax Your Fear—The role of a…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. (1988)What is coefficient alpha? An examination of theory and applications. 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(2009)The Necessity of Others is The Mother of Invention: Intrinsic and Prosocial Motivations, Perspective Taking, and Creativity (2011)Interrater agreement and interrater reliability: Key concepts, approaches, and applications (2012)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)Creativity. 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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
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  • 2012The Standard Definition of Creativity3,864 cited
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  • 1987

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Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
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Cited by

  • 2024Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions19 cited
  • 2024Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising11 cited
  • 2023Relax Your Fear—The role of autonomous sensory meridian response (ASMR) in green advertising11 cited