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The dark side of customer analytics: the ethics of retailing · Study

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ArticleThe dark side of customer analytics: the ethics of retailing

Chai Lee Goi2021

Article2021

The dark side of customer analytics: the ethics of retailing

12 citations·0/0 files stored·Asian Journal of Business Ethics

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Ethics in Business and Education Ethics and Social Impacts of AI Big Data and Business Intelligence

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References

2013Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking 2000Building Models for Marketing Decisions 2010Analytics for Customer Engagement 2014Big data at work: dispelling the myths, uncovering the opportunities 1992Consumer ethics: An empirical investigation of factors influencing ethical judgments of the final consumer 1967A Model for Ethics in Marketing 2016Towards felicitous decision making: An overview on challenges and trends of Big Data 2018Advanced Customer Analytics: Strategic Value Through Integration of Relationship-Oriented Big Data

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2025Developing entrepreneurial marketing dimensions for SMEs in the digital era: a grounded theory approach

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Year2021

Typearticle

Published2021-11-10

VenueAsian Journal of Business Ethics

ISSN-L2210-6723

Languageen

Citations12

Files0 public / 0

ShelfEthics in Business and Education

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doi10.1007/s13520-021-00138-7

openalex_workW3213815470

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