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B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review

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References

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485 cited

2013Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement427 cited

2003Brand equity in the business-to-business market416 cited

2009Sustainability and business-to-business marketing: A framework and implications344 cited

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2022Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals47 cited
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2023Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies40 cited
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