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Pengaruh Brand Image, Brand Turst, Ewom Terhadap Purchase Intention Pada Produk H&M Pada Masa Pandemi Covid-19
13 references·0 citing·44 second hop
Pengaruh Brand Image, Brand Turst, Ewom Terhadap Purchase Intention Pada Produk H&M Pada Masa Pandemi Covid-19 (2021)Pengaruh Brand Image, Brand Turst, Ewom T…Model of intention to behave in online product purchase for Muslim fashion in Pekanbaru, Indonesia (2020)Model of intention to behave …eWOM through social networking sites and impact on purchase intention and brand image in Iran (2018)eWOM through social networkin…Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Social eWOM: does it affect t…Online hotel booking: The effects of brand image, price, trust and value on purchase intentions (2015)Online hotel booking: The eff…Determinants of online trust and their impact on online purchase intention (2014)Determinants of online trust …Decision making in online auctions (2011)Decision making in online auc…Electronic word-of-mouth in hospitality and tourism management (2007)Electronic word-of-mouth in h…A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)A trust-based consumer decisi…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services (2004)Consumer trust in B2C e-Comme…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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this work references cited by second hop

References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2007A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents3,609 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2007Electronic word-of-mouth in hospitality and tourism management3,132 cited
  • 2000Marketing Research: An Applied Approach2,660 cited
  • 2004Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services2,025 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 2015Online hotel booking: The effects of brand image, price, trust and value on purchase intentions529 cited
  • 2017Social eWOM: does it affect the brand attitude and purchase intention of brands?510 cited
  • 2018eWOM through social networking sites and impact on purchase intention and brand image in Iran222 cited
  • 2011Decision making in online auctions67 cited
  • 2014Determinants of online trust and their impact on online purchase intention36 cited
  • 2020Model of intention to behave in online product purchase for Muslim fashion in Pekanbaru, Indonesia35 cited

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