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Integrated Marketing Strategies and Performance of Hospitality Firms Amidst the COVID-19 Pandemic
11 references·0 citing·46 second hop
Integrated Marketing Strategies and Performance of Hospitality Firms Amidst the COVID-19 Pandemic (2021)Integrated Marketing Strategies and Perfo…Strategic Advertising Management (2021)Strategic Advertising Managem…The influence of environmental dynamic capabilities on organizational and environmental performance of hotels: Evidence from Mexico (2019)The influence of environmenta…Customer Loyalty and Integrated Marketing Communications among Subscribers of Telecommunication Firms in Lagos Metropolis, Nigeria (2018)Customer Loyalty and Integrat…Using resource-based view theory to assess the value of ERP commercial-packages in SMEs (2015)Using resource-based view the…Insights on integrated marketing communications: implementation and impact in hotel companies (2015)Insights on integrated market…Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior (2015)Analyzing the Influence of Sa…Market Orientation and Organizational Performance Linkage in Chinese Hotels: The Mediating Roles of Corporate Social Responsibility and Customer Satisfaction (2013)Market Orientation and Organi…Introduction in marketing (2013)Introduction in marketingFirm resources and sustained competitive advantage (2004)Firm resources and sustained …Marketing communications : an integrated approach (1998)Marketing communications : an…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …A resource‐based view of the firm (1984)The cornerstones of competitive advantage: A resource‐based view (1993)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? 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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1998Marketing communications : an integrated approach398 cited
  • 2021Strategic Advertising Management211 cited
  • 2019The influence of environmental dynamic capabilities on organizational and environmental performance of hotels: Evidence from Mexico91 cited
  • 2015Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior73 cited
  • 2015Insights on integrated marketing communications: implementation and impact in hotel companies65 cited
  • 2015Using resource-based view theory to assess the value of ERP commercial-packages in SMEs61 cited
  • 2013Market Orientation and Organizational Performance Linkage in Chinese Hotels: The Mediating Roles of Corporate Social Responsibility and Customer Satisfaction58 cited
  • 2018Customer Loyalty and Integrated Marketing Communications among Subscribers of Telecommunication Firms in Lagos Metropolis, Nigeria34 cited
  • 2013Introduction in marketing14 cited

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