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An Innovative Marketing Strategy: -Adopting AR & VR in Jewelry Sales
8 references·0 citing·42 second hopsampled
An Innovative Marketing Strategy: -Adopting AR & VR in Jewelry Sales (2020)An Innovative Marketing Strategy: -Adopti…Shopping in the digital world: Examining customer engagement through augmented reality mobile applications (2019)Shopping in the digital world…Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability (2019)Let Me Imagine That for You: …Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables (2015)Who will buy smart glasses? E…Examining the impact of rich media on consumer willingness to pay in online stores (2013)Examining the impact of rich …Virtual world brand experience and its impact on real world purchasing behavior (2011)Virtual world brand experienc…Self-Endorsing Versus Other-Endorsing in Virtual Environments (2011)Self-Endorsing Versus Other-E…Adoption of Virtual Try-on technology for online apparel shopping (2008)Adoption of Virtual Try-on te…Empirical analysis of consumer reaction to the virtual reality shopping mall (2007)Empirical analysis of consume…The Handbook of Social Psychology (1969)Endorser Effectiveness by Product Type (1979)Handbook of Social Psychology (2004)Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers’ age discrimination on purchasing and prosocial behaviors (2015)Considering virtual reality in children’s lives (2017)Mortality salience in virtual reality experiences and its effects on users’ attitudes towards risk (2017)The theory of planned behavior (1991)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Online experiences: flow theory, measuring online customer experience in e-commerce and managerial implications for the lodging industry (2013)Retail brand experience: scale development and validation (2016)Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)User Acceptance of Information Technology: Toward A Unified View1 (2003)Wearable technologies (2016)Consumer adoption of smartphone fitness apps: an extended UTAUT2 perspective (2019)Predicting the intention to use google glass: A comparative approach using machine learning models and PLS-SEM (2021)Modern Methods for Business Research (1998)The partial least squares approach for structural equation modeling. (1998)Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (2000)Understanding the use of Virtual Reality in Marketing: A text mining-based review (2018)Will virtual reality be a double-edged sword? Exploring the moderation effects of the expected enjoyment of a destination on travel intention (2019)How virtual reality affects consumer choice (2020)A power primer. (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price (2016)Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers’ participation intention and memorable experience (2023)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness (2014)Purchase intention and purchase behavior online: A cross-cultural approach (2020)User Acceptance of Virtual Reality: An Extended Technology Acceptance Model (2020)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)The Behavioral Consequences of Service Quality (1996)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing (2019)Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences (2020)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)From Intentions to Actions: A Theory of Planned Behavior (1985)Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow (2021)Past, present, and future of customer engagement (2021)Are users willing to embrace ChatGPT? Exploring the factors on the acceptance of chatbots from the perspective of AIDUA framework (2023)
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References

  • 2008Adoption of Virtual Try-on technology for online apparel shopping670 cited
  • 2019Shopping in the digital world: Examining customer engagement through augmented reality mobile applications663 cited
  • 2019Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability310 cited
  • 2015Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables262 cited
  • 2007Empirical analysis of consumer reaction to the virtual reality shopping mall176 cited
  • 2011Self-Endorsing Versus Other-Endorsing in Virtual Environments152 cited
  • 2013Examining the impact of rich media on consumer willingness to pay in online stores112 cited
  • 2011Virtual world brand experience and its impact on real world purchasing behavior68 cited

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