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Less light, better bite: How ambient lighting influences taste perceptions · Study

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ArticleLess light, better bite: How ambient lighting influences taste perceptions

Sarah Lefebvre2021

Article2021

Less light, better bite: How ambient lighting influences taste perceptions

Sarah Lefebvre · Jonathan Hasford · Laura Boman

23 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Sensory Analysis and Statistical Methods

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References

1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1994The earth is round (p < .05).1994The Influence of Store Environment on Quality Inferences and Store Image 2003Impact of ambient odors on mall shoppers' emotions, cognition, and spending 2014Store Atmospherics: A Multisensory Perspective 2001The Color of Odors 2016The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior 2011New or repeat customers: How does physical environment influence their restaurant experience?

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2022Virtually tasty: An investigation of the effect of ambient lighting and 3D-shaped taste stimuli on taste perception in virtual reality

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Details

Year2021

Typearticle

Published2021-11-27

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations23

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jretconser.2021.102732

openalex_workW3217618094

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