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Less light, better bite: How ambient lighting influences taste perceptions
16 references·1 citing·57 second hopsampled
Less light, better bite: How ambient lighting influences taste perceptions (2021)Less light, better bite: How ambient ligh…The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases (2019)The Smell of Healthy Choices:…Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales (2018)Sounds like a healthy retail …The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior (2016)The Compensatory Consumer Beh…Shining Light on Atmospherics: How Ambient Light Influences Food Choices (2016)Shining Light on Atmospherics…Store Atmospherics: A Multisensory Perspective (2014)Store Atmospherics: A Multise…How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns (2013)How to reduce perceived risk …New or repeat customers: How does physical environment influence their restaurant experience? (2011)New or repeat customers: How …Hungry for Money (2006)Hungry for MoneyPerceived appropriateness and its effect on quality, affect and behavior (2003)Perceived appropriateness and…Impact of ambient odors on mall shoppers' emotions, cognition, and spending (2003)Impact of ambient odors on ma…The influence of music tempo and musical preference on restaurant patrons' behavior (2002)The influence of music tempo …The Color of Odors (2001)The Color of OdorsThe Effects of Incomplete Information on Consumer Choice (2000)The Effects of Incomplete Inf…The Influence of Store Environment on Quality Inferences and Store Image (1994)The Influence of Store Enviro…The earth is round (p < .05). (1994)The earth is round (p < .05).Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Virtually tasty: An investigation of the effect of ambient lighting and 3D-shaped taste stimuli on taste perception in virtual reality (2022)Virtually tasty: An investiga…Welcome to the experience economy. (1998)The experience economy: work is theatre & every business a stage (1999)Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)The future of in-store technology (2019)Welcome to the experience economy (2019)Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading? 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References

  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1994The earth is round (p < .05).3,999 cited
  • 1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
  • 2003Impact of ambient odors on mall shoppers' emotions, cognition, and spending729 cited
  • 2014Store Atmospherics: A Multisensory Perspective666 cited
  • 2001The Color of Odors665 cited
  • 2016The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior559 cited
  • 2011New or repeat customers: How does physical environment influence their restaurant experience?439 cited
  • 2000The Effects of Incomplete Information on Consumer Choice297 cited
  • 2013How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns291 cited
  • 2018Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales268 cited
  • 2002The influence of music tempo and musical preference on restaurant patrons' behavior266 cited
  • 2019The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases200 cited
  • 2016Shining Light on Atmospherics: How Ambient Light Influences Food Choices

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195 cited
  • 2006Hungry for Money192 cited
  • 2003Perceived appropriateness and its effect on quality, affect and behavior192 cited
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    • 2022Virtually tasty: An investigation of the effect of ambient lighting and 3D-shaped taste stimuli on taste perception in virtual reality62 cited