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Differentiation of Social Marketing and Cause-Related Marketing in US Professional Sport

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2002Building Brand Equity through Corporate Societal Marketing944 cited

1997Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment821 cited

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2016How Expectations and Perceptions of Corporate Social Responsibility Impact NBA Fan Relationships36 cited
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2019Whose side are we on? Balancing economic interests with social concerns through a service-thinking approach15 cited
2024Professional women footballers’ stories of marketing portrayals and sponsorship: “I just had to feel grateful for what I’ve been given”14 cited
2019For brand alliance social or cause related marketing which one is better? A study in emerging markets13 cited
2019From cause-related marketing strategy to implementation in professional basketball organizations: a matter of alignment8 cited