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Electronic Commerce Customer Relationship Management: A Research Agenda · Study

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ArticleElectronic Commerce Customer Relationship Management: A Research Agenda

Nicholas Romano2003

Article2003

Electronic Commerce Customer Relationship Management: A Research Agenda

Nicholas Romano · Jerry L. Fjermestad

181 citations·0/0 files stored·Information Technology and Management

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Customer Service Quality and Loyalty Digital Marketing and Social Media Corporate Governance and Management

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1994The Commitment-Trust Theory of Relationship Marketing 1995The Knowledge-Creating Company 1994A Dynamic Theory of Organizational Knowledge Creation 1976Markets and Hierarchies: Analysis and Antitrust Implications.1997The Knowledge-creating company: How Japanese companies create the dynamics of innovation 1987Developing Buyer-Seller Relationships

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2007Developing customer loyalty from e‐tail store image attributes 2020The impact of trust, privacy and quality of service on the success of E-CRM: the mediating role of customer satisfaction 2005Improving performance of customer‐processes with knowledge management 2009CRM literature: conceptual and functional insights by keyword analysis 2004Customer knowledge management - improving performance of customer relationship management with knowledge management

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Year2003

Typearticle

Published2003-04-01

VenueInformation Technology and Management

ISSN-L1385-951X

Languageen

Citations181

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1023/a:1022906513502

openalex_workW33391418

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2009

Relationship marketing research (1994‐2006)

2009What signifies success in e‐CRM?

2006Customer Satisfaction with Electronic Service Encounters