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Branding for success. · Study

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ArticleBranding for success.

Fiona Gilmore2002

Article2002

Branding for success.

Fiona Gilmore · Nigel Morgan · Annette Pritchard · Roger Pride

47 citations·0/0 files stored

No readable copy stored yet — this record is metadata only.

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 47 citations exist upstream.

Cited by

2009The Instruments of Place Branding: How is it Done?2003Marketing and destination growth: A symbiotic relationship or simple coincidence?2009The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand Equity 2013Place identity of egyptian cities: learning from the past, branding for the future

Details

Year2002

Typearticle

Published2002-01-01

Languageen

Citations47

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

openalex_workW337086742

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landingopen

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