The Science of Web Surveys

Roger Tourangeau · Frederick G. Conrad · Mick P. Couper

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Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques Mobile Crowdsensing and Crowdsourcing

Abstract

Preface Chapter 1: Introduction 1.1 The Total Survey Error Approach 1.2 Roadmap of the Book 1.3 The Purpose and Scope of the Book Chapter 2: Sampling and Coverage Issues for Web Surveys 2.1 Types of Web Surveys and the Use of Probability Sampling 2.2 Coverage Issues for Web Surveys 2.3 Statistical Corrections for Coverage and Sampling Bias 2.4 Summary Chapter 3: Nonresponse in Web Surveys 3.1 Defining Nonresponse and Nonresponse Error in Web Surveys 3.2 Nonresponse Error in Web Surveys 3.3 Response and Participation Rates in Web Surveys 3.4 Factors Affecting Participation in Web Surveys 3.5 Nonresponse in Mixed-Mode Surveys 3.6 Factors Affecting Breakoffs in Web Surveys 3.7 Item Nonresponse in Web Surveys 3.8 Summary Chapter 4: Introduction to Measurement and Design in Web Surveys 4.1 Measurement Error in Web Surveys 4.2 Measurement Features of Web Surveys 4.3 Choice of Broad Design Approaches 4.4 The Look and Feel of the Web Survey 4.5 Navigation Conventions 4.6 Choice of Response Formats 4.7 Grid of Matrix Questions 4.8 Summary Chapter 5: The Web as a Visual Medium 5.1 Interpreting Visual Features of Web Questionnaires 5.2 The Impact of Images 5.3 The Concept of Visibility 5.4 Summary Chapter 6: Interactive Features and Measurement Error 6.1 Dimensions of Interactivity 6.2 Responsive, Machine-Like Features 6.2.1 Progress Indicators 6.2.2 Running Tallies 6.2.3 Visual Analog Scales 6.2.4 Interactive Grids 6.2.5 Online Definitions 6.3 Human-Like Interactive Features 6.4 Summary Chapter 7: Measurement Error on the Web and in Other Modes of Data Collection 7.1 Conceptual Schemes for Understanding Mode Effects 7.2 Web Surveys as a Method of Self-Administration 7.3 Web Surveys and Cognitive Burden 7.4 Summary Chapter 8: Summary and Conclusions 8.1 Non-Observation Errors in Web Surveys 8.2 Observation Errors 8.3 A Model for Mode Effects 8.4 Recommendations for Web Surveys 8.5 The Future of Web Surveys References Author Index Subject Index

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