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A New Challenge for Contemporary Marketing - Neuromarketing
1 references·1 citing·9 second hop
A New Challenge for Contemporary Marketing - Neuromarketing (2012)A New Challenge for Contemporary Marketin…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …A customer-oriented perspective on retail brand equity in the fashion industry (2014)A customer-oriented perspecti…The Framing of Decisions and the Psychology of Choice (1981)The Voice of the Customer (1993)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neuromarketing: The New Science of Consumer Behavior (2011)Branding the brain: A critical review and outlook (2012)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)
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References

  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited

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  • 2014A customer-oriented perspective on retail brand equity in the fashion industry15 cited

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