Marketing the arts a fresh approach

Abstract

1. Marketing the Arts (Daragh O'Reilly and Finola Kerrigan) 2. Challenging Conventions in Arts Marketing: Experiencing the Skull (Alan Bradshaw, Finola Kerrigan and Morris B. Holbrook) 3. The Artist in Brand Culture (Jonathan E. Schroeder) 4. The Tension between Artistic and Market Orientation in Visual Art (Ian Fillis) 5. From Missionary to Market Maker: Reconceptualizing Arts Marketing in Practice (Debi Hayes and Simon Roodhouse) 6. Conversation, Collaboration and Co-operation: Courting New Audiences for a New Century (Angela Osborne and Ruth Rentschler) 7. Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities (Christina Goulding, Avi Shankar and Richard Elliott) 8. Generating Aesthetic Experiences from Ordinary Activity: New Technology and the Museum Experience (Dirk Vom Lehn) 9. From Luxury to Necessity: The Changing Role of Qualitative Research in the Arts (Lisa Baxter) 10. Dreaming of Artistic Excellence, Popularity, or Both? (Michela Addis and Morris B. Holbrook) 11. Between Fan Culture and Copyright Infringement: Manga Scanlation (Hye-Kyung Lee) 12. Bluegrass Revival: Marketing and Authenticity in the Hills of Appalachia (Elizabeth C. Hirschman) 13. Evolving Perspectives on Music Consumption (Gretchen Larsen and Rob Lawson) 14. Musings from Miles: What Miles Davis Can Tell Us about Music and Marketing (Noel Dennis and Michael Macaulay) 15. A Night at the Theatre: Moving Arts Marketing from the Office to the Kitchen and Beyond (Annmarie Ryan, Matt Fenton and Daniela Sangiorgi) 16. Museums in Society or Society as a Museum? Museums, Culture and Consumption in the (Post) Modern World (Elizabeth Carnegie) 17. Extreme Cultural and Marketing Makeover: Liverpool Home Edition (Anthony Patterson) 18. The Brand Stripped Bare by its Marketers, Even (Stephen Brown)

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