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Marketing the arts a fresh approach
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  • 2015The authentic celebrity brand: unpacking Ai Weiwei’s celebritised selves54 cited
  • 2012Design orientation50 cited
  • 2017Marketing, art and voices of dissent33 cited
  • 2013‘The exploding plastic inevitable’: ‘Branding being’, brand Warhol & the factory years32 cited
  • 2014Marketing orientation and activities in the arts-marketing context: Introducing a Visual Artists’ Marketing Trajectory model32 cited
  • 2011Ethical Implications of Methodological Settings in Arts Management Research: The Case of Performance Evaluation29 cited
  • 2014Brands in the arts and culture sector24 cited
  • 2014The branding of contemporary Chinese art and its politics20 cited
  • 2020Artistic orientation in creative industries: conceptualization and scale development13 cited
  • 2013The impact of aesthetics on the Celtic craft market13 cited

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