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Profiling of Customers and Consumers - Customer Loyalty Programmes and Scoring Practices · Study

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ChapterProfiling of Customers and Consumers - Customer Loyalty Programmes and Scoring Practices

Meike Kamp2008

Chapter2008

Profiling of Customers and Consumers - Customer Loyalty Programmes and Scoring Practices

Meike Kamp · Barbara Körffer · Martin Meints

8 citations·0/0 files stored·Springer eBooks

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Digitalization, Law, and Regulation European and International Contract Law Privacy, Security, and Data Protection

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1999Lists come alive: eletronic systems of knowledge and the rise of credit-scoring in retail banking 1990Understanding Information 2003Scoring points : how Tesco is winning customer loyalty 2003Scoring Points: How Tesco is Winning Customer Loyalty 1997EG-Datenschutzrichtlinie : Kommentar

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Year2008

Typechapter

Published2008-01-01

VenueSpringer eBooks

Languageen

Citations8

Files0 public / 0

ShelfDigitalization, Law, and Regulation

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doi10.1007/978-1-4020-6914-7_11

openalex_workW34378844

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