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Neuromarketing: Is Campbell in Soup?
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Neuromarketing: Is Campbell in Soup? (2012)Neuromarketing: Is Campbell in Soup?Neuromarketing: concepto, evolución histórica y retos (2022)Neuromarketing: concepto, evo…Factors limiting the application of consumer neuroscience: A systematic review (2022)Factors limiting the applicat…Demystifying Neuromarketing (2022)Demystifying NeuromarketingImplementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations (2020)Implementing Neuromarketing i…Rational, Emotional, and Neural Foundations of Economic Preferences (2018)Rational, Emotional, and Neur…Sensory and neuromarketing: about and beyond customer sensation a aBoth authors contributed equally. Author names are in alphabetical order. (2016)Sensory and neuromarketing: a…El profesional del neuromarketing en el sector audiovisual español (2016)El profesional del neuromarke…Emotions in supermarket brand choice (2014)Emotions in supermarket brand…An Overview to Neuromarketing and its application (2014)An Overview to Neuromarketing…An attributional theory of achievement motivation and emotion. (1985)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Using thematic analysis in psychology (2006)Assessing visual survey protocols to capture brand-related emotional insights (2017)Marka değerinin güçlendirilmesinde bir duygusal pazarlama stratejisi olarak hikâye anlatımı: Türkiye’den uygulama örnekleri (2021)The Role of Emotions in Marketing (1999)What is ‘neuromarketing’? A discussion and agenda for future research (2006)Neuroeconomics: decision making and the brain (2014)A current overview of consumer neuroscience (2008)Neuromarketing: the hope and hype of neuroimaging in business (2010)Situation of Neuromarketing Consulting in Spain (2020)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Measuring emotion: The self-assessment manikin and the semantic differential (1994)Social psychology: handbook of basic principles (1997)A perspective on judgment and choice: Mapping bounded rationality. (2003)The Impact of Nonresponse Rates on Nonresponse Bias: A Meta-Analysis (2008)Neuromarketing: a systematic review (2022)Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior (2024)Feeling and thinking: Preferences need no inferences. (1980)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)The weirdest people in the world? (2010)estudio del branding y el packaging desde el campo del neuromarketing: una revisión bibliométrica (2022)Neuromarketing (2023)Impact of New Technologies on Economic Behavior and Consumer Freedom of Choice: from Neuromarketing to Neuro-Rights (2024)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Judgment under Uncertainty: Heuristics and Biases (1974)Prospect Theory: An Analysis of Decision under Risk (1979)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Getting to Know You: Reputation and Trust in a Two-Person Economic Exchange (2005)Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement (2015)GERÇEK EYLEM OLARAK NÖROPAZARLAMA: TÜKETİCİ DAVRANIŞLARI UYGULAMASI (2016)A Bibliometric Investigation of Ecocide Research: Tracing Trends and Shaping the Future (2023)Methodological index for non‐randomized studies ( MINORS ): development and validation of a new instrument (2003)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach (2025)
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  • 2022Neuromarketing: concepto, evolución histórica y retos28 cited
  • 2020Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations21 cited
  • 2022Factors limiting the application of consumer neuroscience: A systematic review20 cited
  • 2016El profesional del neuromarketing en el sector audiovisual español17 cited
  • 2014Emotions in supermarket brand choice17 cited
  • 2022Demystifying Neuromarketing9 cited
  • 2014An Overview to Neuromarketing and its application8 cited
  • 2016Sensory and neuromarketing: about and beyond customer sensation a aBoth authors contributed equally. Author names are in alphabetical order.7 cited
  • 2018Rational, Emotional, and Neural Foundations of Economic Preferences1 cited

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