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Value Creation: The Power of Brand Equity
0 references·5 citing·18 second hop
Value Creation: The Power of Brand Equity (2008)Value Creation: The Power of Brand EquityEmployer Branding in the Digital Era Attracting and Retaining Millennials Using Digital Media (2018)Employer Branding in the Digi…Downward Price-Based Brand Line Extensions Effects on Luxury Brands (2015)Downward Price-Based Brand Li…Brand advocates – an Apple phenomenon? an exploratory study on brand advocacy amongst apple consumers (2014)Brand advocates – an Apple ph…Brand love, brand image and loyalty in Australian elite sport (2010)Brand love, brand image and l…The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team LoyaltyThe Influence of Professional…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Whence Consumer Loyalty? (1999)Faktor pembentuk brand loyalty : peran self concept connection, brand love, brand trust dan brand image (telaah pada merek h&m di kota dki jakarta) (2018)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Indian Consumers’ Assessment of ‘Luxuriousness’: A Comparison of Indian and Western Luxury Brands (2019)The Cost of Capital, Corporation Finance and the Theory of Investment (1958)Marketing Research (1970)The Determinants of Capital Structure Choice (1988)The employer brand (1996)The Future of Leadership in Learning Organizations (2000)The Digital Workforce and the Workplace of the Future (2016)Employer branding at armed forces: current and potential employees’ perspective (2020)The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers (2020)University brand as an employer: demystifying employee attraction and retention (2020)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Strategic management a stakeholder approach (2010)
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  • 2018Employer Branding in the Digital Era Attracting and Retaining Millennials Using Digital Media27 cited
  • n.d.The Influence of Professional Sports Team's Corporate Social Responsibility (CSR) on Team Image, Team Identification, and Team Loyalty13 cited
  • 2014Brand advocates – an Apple phenomenon? an exploratory study on brand advocacy amongst apple consumers12 cited
  • 2010Brand love, brand image and loyalty in Australian elite sport10 cited
  • 2015Downward Price-Based Brand Line Extensions Effects on Luxury Brands9 cited

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