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Social Media and Public Relations: Eight New Practices for the PR Professional
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Social Media and Public Relations: Eight New Practices for the PR Professional (2012)Social Media and Public Relations: Eight …Reframing a global public relations practice: Identifying global capability framework from Asian perspective (2023)Reframing a global public rel…LEADERSHIP AND DIGITALIZATION: CONTEMPORARY APPROACHES TOWARDS LEADING IN THE MODERN DAY WORKPLACE (2019)LEADERSHIP AND DIGITALIZATION…Playing Nice in the Sandbox: Is Collaboration Among Advertising and Public Relations Agencies the Same as Integration? (2018)Playing Nice in the Sandbox: …Interaçao organizacional na sociedade em rede Os novos caminhos da comunicação na gestão das relações com os públicos (2016)Interaçao organizacional na s…The Use of Social Media in Public Relations: A Case of Facebook in the Ghanaian Financial Services Industry (2015)The Use of Social Media in Pu…Communicating CSR on Social Media: The Case of Pfizer’s Social Media Communications in Europe (2015)Communicating CSR on Social M…What do StakeholdersLikeon Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages (2014)What do StakeholdersLikeon Fa…The PR Pyramid: Social media and the new role of Public Relations in organizations / A Pirâmide das RP: Os media sociais e o papel das Relações Públicas nas organizações (2012)The PR Pyramid: Social media …Content Analysis: An Introduction to its Methodology. (1984)Analyzing media messages using quantitative content analysis in research (2005)From Newsworthiness to Shareworthiness (2016)Like, comment, and share on Facebook: How each behavior differs from the other (2017)Content Analysis: An Introduction to Its Methodology (2019)The Role of Marketer-Generated Content in Customer Engagement Marketing (2019)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Content Analysis Guidebook (2017)Case Study Research: Design and Methods (1984)Qualitative research: Methods in the social sciences (2006)Análisis longitudinal de la profesión de relaciones públicas en España en los últimos cinco años (2007-2011) (2012)Relaciones Públicas y social media. Proactividad de las empresas españolas en las redes sociales audiovisuales/Public relations and social media. Spanish Companies proactivity in the audiovisual social networks (2016)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses’ Self-presentations (2002)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)New Corporate Responsibilities in the Digital Economy (2016)MANAGING PUBLIC RELATIONS (2018)Case Study Research: Design and Methods (1991)Broadening the Concept of Marketing (1969)Qualitative research in practice : examples for discussion and analysis (2002)Qualitative Data Analysis (2008)Managing for business effectiveness. (1963)Level Three Leadership: Getting Below the Surface (1998)Industry 4.0: The Digital German Ideology (2018)A systematic literature review exploring the impact of digitalisation on leadership towards a new style of leadership (2022)Navigating the Digital Landscape: Exploring the Interplay of Digital Leadership, E-Learning Anxiety, and Innovative Behavior (2023)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Excellent Public Relations and Effective Organizations (2003)Corporate Communication: A Guide to Theory and Practice (2020)
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  • 2014What do StakeholdersLikeon Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages396 cited
  • 2015Communicating CSR on Social Media: The Case of Pfizer’s Social Media Communications in Europe20 cited
  • 2019LEADERSHIP AND DIGITALIZATION: CONTEMPORARY APPROACHES TOWARDS LEADING IN THE MODERN DAY WORKPLACE16 cited
  • 2015The Use of Social Media in Public Relations: A Case of Facebook in the Ghanaian Financial Services Industry10 cited
  • 2012The PR Pyramid: Social media and the new role of Public Relations in organizations / A Pirâmide das RP: Os media sociais e o papel das Relações Públicas nas organizações9 cited
  • 2023Reframing a global public relations practice: Identifying global capability framework from Asian perspective7 cited
  • 2018Playing Nice in the Sandbox: Is Collaboration Among Advertising and Public Relations Agencies the Same as Integration?7 cited
  • 2016Interaçao organizacional na sociedade em rede Os novos caminhos da comunicação na gestão das relações com os públicos6 cited

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