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Is Expected Utility a Descriptive Model of Consumer Decision Making Under Uncertainty? · Study

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ChapterIs Expected Utility a Descriptive Model of Consumer Decision Making Under Uncertainty?

Dan Sarel2015

Chapter2015

Is Expected Utility a Descriptive Model of Consumer Decision Making Under Uncertainty?

0 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing Economic and Environmental Valuation

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1972Elimination by aspects: A theory of choice.1973Issues in Marketing's Use of Multi-Attribute Attitude Models 1975Consumer Choice Strategies: Simplifying Vs. Optimizing 1970Mathematical psychology : an elementary introduction 1971Use of nonlinear, noncompensatory models as a function of task and amount of information 1955The prediction of decisions among bets.1967Additivity, utility, and subjective probability 1972Individual Decision Behavior

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1982Multi-Stage Information Processing Behavior: An Experimental Investigationarticle · 6 shared references 1973Alternative approaches to decision making under risk: Moments versus risk dimensions.article · 5 shared references 1978A Survey of Multiattribute/Multicriterion Evaluation Theorieschapter · 5 shared references 1977Judgmental Rules and Stages of the Familiarity Curve: Promotional Implicationsarticle · 4 shared references 1978A seven-point scale and a decision-maker's simplifying choice strategy: An operationalized satisficing-plus modelarticle · 4 shared references 1975Experimental Applications of Multi-Attribute Utility Modelschapter · 4 shared references

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Year2015

Typechapter

Published2015-05-28

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations0

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1007/978-3-319-16934-7_8

openalex_workW375765479

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