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Is Expected Utility a Descriptive Model of Consumer Decision Making Under Uncertainty?
16 references·0 citing·44 second hop
Is Expected Utility a Descriptive Model of Consumer Decision Making Under Uncertainty? (2015)Is Expected Utility a Descriptive Model o…An Empirical Investigation of the Evaluative Aspect of Certainty/Uncertainty (1980)An Empirical Investigation of…Perceived Risk and Composition Models for Multiattribute Decisions (1978)Perceived Risk and Compositio…The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models (1976)The Effect of Individual and …Consumer Choice Strategies: Simplifying Vs. Optimizing (1975)Consumer Choice Strategies: S…A Comparison of Linear and Nonlinear Evaluation Process Models (1975)A Comparison of Linear and No…Issues in Marketing's Use of Multi-Attribute Attitude Models (1973)Issues in Marketing's Use of …A Comparative Analysis of Attitudinal Predictions of Brand Preference (1973)A Comparative Analysis of Att…Individual Decision Behavior (1972)Individual Decision BehaviorElimination by aspects: A theory of choice. (1972)Elimination by aspects: A the…Use of nonlinear, noncompensatory models as a function of task and amount of information (1971)Use of nonlinear, noncompensa…Conditional Expected Utility (1971)Conditional Expected UtilityConditional Expected Utility (1971)Conditional Expected UtilityAn Expository Review of Bernoullian Decision Theory in Agriculture: Is Utility Futility? (1971)An Expository Review of Berno…Mathematical psychology : an elementary introduction (1970)Mathematical psychology : an …Additivity, utility, and subjective probability (1967)Additivity, utility, and subj…The prediction of decisions among bets. (1955)The prediction of decisions a…Individual Choice Behavior: A Theoretical Analysis. (1960)Intransitivity of preferences. (1969)Comparison of Bayesian and regression approaches to the study of information processing in judgment (1971)Features of similarity. (1977)Discrete Choice Methods with Simulation (2001)Construal-level theory of psychological distance. (2010)The theory of decision making. (1954)Measuring utility by a single-response sequential method (1964)Conjoint Measurement for Quantifying Judgmental Data (1971)Conjoint-measurement analysis of composition rules in psychology. (1971)Measurement in Psychology (1999)Theory of games and economic behavior (2019)An Experimental Study of the Auction-Value of an Uncertain Outcome (1948)Learning theory and the symbolic processes. (1960)The Health Belief Model: Origins and Correlates in Psychological Theory (1974)Transfer of value from fit. (2003)An Experimental Measurement of Utility (2007)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Individuals and Information Overload in Organizations: Is More Necessarily Better? (1980)Forecasting and Planning: An Evaluation (1981)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Research on Innovation: A Review and Agenda for Marketing Science (2006)Cognitive structure and attitudinal affect. (1956)Readings in Attitude Theory and Measurement (1968)The Fishbein Extended Model and Consumer Behavior (1975)Beyond Attitude Structure: Toward the Informational Determinants of Attitude (1978)Perceived risk: The concept and its measurement (1986)The Theory of Buyer Behavior (1971)Tourism Image: Attribute Measurement of State Tourism Products Using Multidimensional Scaling Techniques (1989)An Attitude-Behavior Model of Salespeople's Customer Orientation (2005)Judgment under Uncertainty: Heuristics and Biases (1973)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Norm theory: Comparing reality to its alternatives. (1986)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Judged frequency of lethal events. (1978)Measuring Political Sophistication (1987)Inferring psychological significance from physiological signals. (1990)Risk Perceptions and Pleasure Travel: An Exploratory Analysis (1992)The Roles of Perceived Inhibitors and Facilitators in Pleasure Travel Destination Decisions (1992)Measuring Inequity Aversion in a Heterogeneous Population Using Experimental Decisions and Subjective Probabilities (2008)Multi-Attribute Utility Theory: Models and Assessment Procedures (1975)Where Luce and Krantz do really generalize Savage's decision model (1977)Uncertainty about probability: a reconciliation with the subjectivist viewpoint (1996)
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References

  • 1972Elimination by aspects: A theory of choice.3,365 cited
  • 1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
  • 1975Consumer Choice Strategies: Simplifying Vs. Optimizing647 cited
  • 1970Mathematical psychology : an elementary introduction544 cited
  • 1971Use of nonlinear, noncompensatory models as a function of task and amount of information380 cited
  • 1955The prediction of decisions among bets.288 cited
  • 1967Additivity, utility, and subjective probability280 cited
  • 1972Individual Decision Behavior253 cited
  • 1973A Comparative Analysis of Attitudinal Predictions of Brand Preference149 cited
  • 1971Conditional Expected Utility136 cited
  • 1971Conditional Expected Utility128 cited
  • 1976The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models106 cited
  • 1971An Expository Review of Bernoullian Decision Theory in Agriculture: Is Utility Futility?84 cited
  • 1978Perceived Risk and Composition Models for Multiattribute Decisions74 cited
  • 1975A Comparison of Linear and Nonlinear Evaluation Process Models62 cited
  • 1980

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An Empirical Investigation of the Evaluative Aspect of Certainty/Uncertainty
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