A Comparison of Linear and Nonlinear Evaluation Process Models

Bernard Pras · John O. Summers

62 citations0/0 files storedJournal of Marketing Research

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Economic and Environmental Valuation Multi-Criteria Decision Making Decision-Making and Behavioral Economics

Abstract

The findings of a comparative analysis of linear and nonlinear evaluation process models using 3 (number of models) × 3 (levels of number of attributes) × 2 (levels of “acceptability” of alternatives) factorial design are reported. The results suggest nonlinear models may provide important vehicles for understanding consumer preference formation.

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1956Semiorders and a Theory of Utility Discrimination 1973Issues in Marketing's Use of Multi-Attribute Attitude Models 1975Consumer Choice Strategies: Simplifying Vs. Optimizing 1971Identification of Determinant Attributes: A Comparison of Methods 1967Additivity, utility, and subjective probability 1972An Attitude Model for the Study of Brand Preference 1972The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research 1968Semantic Properties of Selected Evaluation Adjectives

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