Soft transport policy measures 2: research needs

Abstract

A review of implementations of soft transport policy measure underscores their effectiveness to make participants voluntarily change their travel behaviour (Richter et al., 2008). Yet, more research is needed to answer the question when and why it is useful to implement these measures and when and why they work. The present paper identifies gaps of knowledge concerning the effectiveness of soft transport policy measures. Overarching issues that need to be more researched include synergies between different measures, long-term effects, differences in target groups, the impact of public transport quality, the role of a measures’ location, translation to other areas, and cost-benefit-analyses. Furthermore, research needs are discussed concerning techniques of soft transport policy measures, including communication, motivational support, goal setting and behavioural plans, customized in contrast to standardised information, the quality of feedforward and feedback information given to the participants, and the results of using incentives.

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