SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Three Roles of International Marketing in Global Strategy · Study

ArticleShelves

ArticleThree Roles of International Marketing in Global Strategy

Hirotaka Takeuchi1986

Article1986

Three Roles of International Marketing in Global Strategy

Hirotaka Takeuchi · Michael E. Porter

99 citations·0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

International Business and FDI Marketing and Advertising Strategies Business Strategies and Innovation

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 99 citations exist upstream.

Cited by

1994International Strategy and Environment: An Assessment of the Performance Relationship 2004Assessing the lead market potential of countries for innovation projects 2004A New Perspective on the Integration-Responsiveness Pressures Confronting Multinational Firms 2019Managing formalization to increase global team effectiveness and meaningfulness of work in multinational organizations 2011Firm-specific advantages, inward FDI origins, and performance of multinational enterprises 2003A cross‐national study of the relationship between international diversification and new product performance 2012Antecedents of MNE performance: blinded by the obvious in 35 years of literature 2003Advertising standardization in multinational corporations

Details

Year1986

Typearticle

Published1986-11-01

Languageen

Citations99

Files0 public / 0

ShelfInternational Business and FDI

Identifiers

openalex_workW38562822

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.