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Three Roles of International Marketing in Global Strategy
0 references·14 citing·51 second hopsampled
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  • 1994International Strategy and Environment: An Assessment of the Performance Relationship95 cited
  • 2004Assessing the lead market potential of countries for innovation projects81 cited
  • 2004A New Perspective on the Integration-Responsiveness Pressures Confronting Multinational Firms79 cited
  • 2019Managing formalization to increase global team effectiveness and meaningfulness of work in multinational organizations75 cited
  • 2011Firm-specific advantages, inward FDI origins, and performance of multinational enterprises73 cited
  • 2003A cross‐national study of the relationship between international diversification and new product performance71 cited
  • 2012Antecedents of MNE performance: blinded by the obvious in 35 years of literature64 cited
  • 2003Advertising standardization in multinational corporations62 cited
  • 1997Patterns and determinants of global marketing54 cited
  • 2016Local, global, and internal knowledge sourcing: The trilemma of foreign-based R&D subsidiaries41 cited
  • 2007The internationalization of hospitality firms: factors influencing a franchise decision‐making process38 cited
  • 2002Modeling manufacturing and marketing options in international operations34 cited
  • 2006Globalizing internationals: product strategies of ICT manufacturers32 cited

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  • 1993Point of View: A Model to Determine Standardization of the Advertising Process in International Markets31 cited