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ArticleConsumer behavior : marketing strategy perspectives

J. Paul Peter1987

Article1987

Consumer behavior : marketing strategy perspectives

J. Paul Peter · Jerry C. Olson

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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2004Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R 1993Predicting satisfaction among first time visitors to a destination by using the expectancy disconfirmation theory 2007A Modified Involvement Scale 1993A Desires Congruency Model of Consumer Satisfaction 2016Customer satisfaction and its measurement in hospitality enterprises: a revisit and update 2004An Examination of Recreationists' Relationships with Activities and Settings 2002The Social Nature of Leisure Involvement 1992How Enduring and Situational Involvement Combine to Create Involvement Responses

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Year1987

Typearticle

Published1987-01-01

Languageen

Citations209

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ShelfConsumer Behavior and Marketing Influence

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openalex_workW387639783

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