Order Fulfillment Models for the Catalog Mode of Mass Customization — A Review

Abstract

Catalogue Mass customizers are being imaginative in coping with the demands of high variety, high volume, customization and short lead times. These demands have encouraged the relationship between product, process and customer to be re-examined. A diversity of order fulfillment models are observed including some models with a single fixed decoupling point, some with multiple fixed decoupling points, and others with floating decoupling points.

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