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Anatomy of green advertising
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The influence of package colors on consumers’ perceptions of brands with environmental claims (2017)When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention (2016)The impact of different emotional appeals on the purchase intention for green products: The moderating effects of green involvement and Confucian cultures (2017)Role of customers in circular business models (2021)Framing: Toward Clarification of a Fractured Paradigm (1993)Qualitative Data Analysis: An Expanded Sourcebook (1994)The Discovery of Grounded Theory (2017)The Influence of the Immediate Manager on the Avoidance of Non-green Behaviors in the Workplace: A Three-Wave Moderated-Mediation Model (2017)A Model of Neutralization Techniques (2018)Promoting reuse behaviour: Challenges and strategies for repeat purchase, low-involvement products (2019)Free Competition and the Optimal Amount of Fraud (1973)The Analytics of Uncertainty and Information (1992)Reexamining the Empirical Evidence for an Environmental Kuznets Curve (2002)European Economic and Social Committee (2010)Impact of eco-labelling on the implementation of sustainable production and consumption (2020)Environmentally responsible behaviour of consumers: Evidence from Slovakia (2021)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Dual-process theories in social psychology (1999)Business outcomes of product repairability: A survey-based study of consumer repair experiences (2016)The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments (2019)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Content Analysis: An Introduction to its Methodology. 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Consumer Reactions to Corporate Social Responsibility (2001)Application of GREEN scale to understanding US consumer response to green marketing communications (2018)I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model (2019)Sustainability advertising: literature review and framework for future research (2023)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation (2021)CSR-related consumer scepticism: A review of the literature and future research directions (2023)
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  • 1996An International Comparison of Environmental Advertising: Substantive versus Associative Claims108 cited
  • 2002Organisational Strategies for Sustainable Development: Developing A Research Agenda for the New Millennium104 cited
  • 2016Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts99 cited
  • 2015The impacts of green claims on coffee consumers’ purchase intention97 cited
  • 2014“I Drink It Anyway and I Know I Shouldn't”: Understanding Green Consumers' Positive Evaluations of Norm-violating Non-green Products and Misleading Green Advertising89 cited
  • 2018Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control88 cited
  • 2012It's Easy Being Green: The Effects of Argument and Imagery on Consumer Responses to Green Product Packaging88 cited
  • 2012It Ain't Easy Being Green88 cited
  • 2015Modeling the Effects of Green Advertising on Brand Image: Investigating the Moderating Effects of Product Involvement Using Structural Equation86 cited
  • 2010Ecolabeling, consumers' preferences and taxation84 cited
  • 2012The Effectiveness of Benefit Type and Price Endings in Green Advertising83 cited
  • 2006Signaling the environmental performance of polluting products to green consumers77 cited

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2020
Three decades of green advertising – a review of literature and bibliometric analysis
72 cited
  • 2015A Green Picture is Worth A Thousand Words?: Effects of Visual and Textual Environmental Appeals in Advertising and the Moderating Role of Product Involvement68 cited
  • 2024The effects of green advertising appeal and message type on purchase intention66 cited
  • 2008Impacts of Consumer Environmental Ethics on Consumer Behaviors in Green Hotels66 cited