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The effects of green advertising appeal and message type on purchase intention · Study

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ArticleThe effects of green advertising appeal and message type on purchase intention

Xiaojing Zhang2024

Article2024

The effects of green advertising appeal and message type on purchase intention

Xiaojing Zhang · Kai Chen · Sinan Li

66 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Environmental Sustainability in Business Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.1991Why we buy what we buy: A theory of consumption values 1997Customer value: The next source for competitive advantage 2008Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map 2005Value-based Adoption of Mobile Internet: An empirical investigation 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising 2007Agency and communion from the perspective of self versus others.

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2024Consumers' green product purchase intention considering para-social interaction: An experimental study based on live-streaming e-commerce 2025The influence mechanism of green advertising on consumers’ purchase intention for organic foods: the mediating roles of green perceived value and green trust 2025Symmetrical and asymmetrical analyses of hotel guests’ pro-environmental behaviours 2024How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market

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Details

Year2024

Typearticle

Published2024-07-29

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations66

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1016/j.jretconser.2024.104007

openalex_workW4401067983

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2024Appraisal factors of sustainable purchase intentions in online shopping platform context: PLS-SEM with theory extensions

2025The green dilemma: what drives consumers to green purchase intention in an emerging EU economy?