Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company

Frederick E. Webster

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Corporate Governance and Management

Abstract

Putting The Customer First Customers, The Company and Competitors Strategic Planning and Marketing Quality equals Customer Satisfaction Market Targeting, Positioning and the Value Proposition Relationship Marketing Strategic Alliances in Marketing Organizational Culture and Customer Orientation Developing a Customer-Oriented, Market-Driven Company.

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1998The influence of salespersons’ customer orientation on buyer‐seller relationship development 2001Corollaries of the Collective: The Influence of Organizational Culture and Memory Development on Perceived Decision-Making Context 1999The Customer Concept: The Basis for a New Marketing Paradigm 2006Successful joint venture partnerships: public‐private partnerships 2017Creating strategic fit 1995Overcoming the barriers to market‐oriented product development 2001The role of customer relationships in the growth of small‐ to medium‐sized manufacturers 2007Designing the marketing‐sales interface in B2B firms

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