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Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company
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  • 1998The influence of salespersons’ customer orientation on buyer‐seller relationship development128 cited
  • 2001Corollaries of the Collective: The Influence of Organizational Culture and Memory Development on Perceived Decision-Making Context105 cited
  • 1999The Customer Concept: The Basis for a New Marketing Paradigm79 cited
  • 2006Successful joint venture partnerships: public‐private partnerships73 cited
  • 2017Creating strategic fit63 cited
  • 1995Overcoming the barriers to market‐oriented product development51 cited
  • 2001The role of customer relationships in the growth of small‐ to medium‐sized manufacturers49 cited
  • 2007Designing the marketing‐sales interface in B2B firms46 cited
  • 2011The impact of market orientation on Chinese retailers' channel relationships44 cited
  • 2004A customer‐oriented service‐enhancement system for the public sector41 cited
  • 2007The role of market orientation in channel relationships when channel power is imbalanced37 cited
  • 2011Supply Chain Strategies: Changes in Customer Order-Based Production35 cited
  • 1999Commentary on “Industrial Pricing: Theory and Mangerial Practice”34 cited
  • 2000The development of B2C e‐commerce in Greece: current situation and future potential

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28 cited
  • 2012The Relevance and Efficacy of Marketing in Public and Non-Profit Service Management26 cited
  • 2005Marketing management in services20 cited