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When Copy Complexity Can Help Ad Readership · Study

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ArticleWhen Copy Complexity Can Help Ad Readership

Robert Chamblee1993

Article1993

When Copy Complexity Can Help Ad Readership

Robert Chamblee · Gloria Penn Thomas · Gary F. Soldow

40 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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References

1991Gender Differences in the Use of Message Cues and Judgments 1966The Measurement of Advertising Involvement 1980Technical Wording in Advertising: Implications for Market Segmentation 1980Form versus Content in Predicting Starch Scores 1972Advertisement Complexity and Looking Time

Cited by

2004The Effects of Sentence‐Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads 2004Cognitive and attitudinal effects of technical advertising copy: the roles of gender, self-assessed and objective consumer knowledge 2018The Trade-off Between Quantity and Quality of Information in Gender Responses to Advertising 2014Effects of Storytelling in Advertising on Consumers` Empathy 2016Insidious Effects of Syntactic Complexity: Are Ads Targeting Older Adults Too Complex to Remember?2015An Analysis of the Syntactic Complexity in Service Corporation Brand Slogans 2025Effect of Visual Advertising Complexity on Consumers' Attention 2021Writing for Impact in Service Research

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Details

Year1993

Typearticle

Published1993-05-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations40

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1993.12466890

openalex_workW39899231

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