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When Copy Complexity Can Help Ad Readership

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References

1991Gender Differences in the Use of Message Cues and Judgments636 cited
1966The Measurement of Advertising Involvement464 cited
1980Technical Wording in Advertising: Implications for Market Segmentation125 cited
1980Form versus Content in Predicting Starch Scores100 cited
1972Advertisement Complexity and Looking Time84 cited

Cited by

2004The Effects of Sentence‐Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads39 cited
2004Cognitive and attitudinal effects of technical advertising copy: the roles of gender, self-assessed and objective consumer knowledge36 cited
2018The Trade-off Between Quantity and Quality of Information in Gender Responses to Advertising25 cited
2014Effects of Storytelling in Advertising on Consumers` Empathy19 cited
2015An Analysis of the Syntactic Complexity in Service Corporation Brand Slogans16 cited
2016Insidious Effects of Syntactic Complexity: Are Ads Targeting Older Adults Too Complex to Remember?16 cited
2025Effect of Visual Advertising Complexity on Consumers' Attention13 cited
2021Writing for Impact in Service Research11 cited

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