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From Balinghou to Jiulinghou, China's Millennials Come of Age · Study

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ArticleFrom Balinghou to Jiulinghou, China's Millennials Come of Age

Robert L. Moore2014

Article2014

From Balinghou to Jiulinghou, China's Millennials Come of Age

Robert L. Moore · Chang Zhao

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Generational Differences and Trends Youth Education and Societal Dynamics Youth Culture and Social Dynamics

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2018How Consumer Ethnocentrism (CET), Ethnocentric Marketing, and Consumer Individualism Affect Ethnocentric Behavior in China 2019How inter-country similarities moderate the effects of consumer ethnocentrism and cosmopolitanism in out-group country perceptions 2021Exploring shopping travel behavior of millennials in Beijing: Impacts of built environment, life stages, and subjective preferences 2020The changing nature of consumer animosity and cosmopolitanism among young, individualistic consumers in emerging Asia: evidence from China 2020Assessing the predictive validity of perceived globalness and country of origin of foreign brands in quality judgments among consumers in emerging markets

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Year2014

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Published2014-01-01

Languageen

Citations7

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ShelfGenerational Differences and Trends

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