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Cited by

• 2018How Consumer Ethnocentrism (CET), Ethnocentric Marketing, and Consumer Individualism Affect Ethnocentric Behavior in China85 cited
• 2019How inter-country similarities moderate the effects of consumer ethnocentrism and cosmopolitanism in out-group country perceptions40 cited
• 2021Exploring shopping travel behavior of millennials in Beijing: Impacts of built environment, life stages, and subjective preferences34 cited
• 2020The changing nature of consumer animosity and cosmopolitanism among young, individualistic consumers in emerging Asia: evidence from China32 cited
• 2020Assessing the predictive validity of perceived globalness and country of origin of foreign brands in quality judgments among consumers in emerging markets24 cited