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Markencontrolling — Sicherstellung der Effektivität und Effizienz der Markenführung
16 references·1 citing·36 second hop
Markencontrolling — Sicherstellung der Effektivität und Effizienz der Markenführung (2004)Markencontrolling — Sicherstellung der Ef…Imagery and Verbal Processes (2013)Imagery and Verbal ProcessesBetter Measurement and Management of Brand Value (2000)Better Measurement and Manage…Marktorientierte Markenbewertung (1998)Marktorientierte Markenbewert…Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf (1998)Marketing : Grundlagen markto…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…An empirical comparison of consumer-based measures of brand equity (1996)An empirical comparison of co…Building Strong Brands (1995)Building Strong BrandsEinzelkosten- und Deckungsbeitragsrechnung (1994)Einzelkosten- und Deckungsbei…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Brand Equity: A Perspective on its Meaning and Measurement (1991)Brand Equity: A Perspective o…Einzelkosten- und Deckungsbeitragsrechnung (1990)Einzelkosten- und Deckungsbei…Die Messung bildhafter Konsumerlebnisse (1988)Die Messung bildhafter Konsum…A Choice Sets Model of Retail Selection (1987)A Choice Sets Model of Retail…Brand Purchase Funnel (2017)Brand Purchase FunnelConsumer Evaluations of Brand Extensions (1990)Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations (2000)Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis (2004)The effect of social media communication on consumer perceptions of brands (2014)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Does the Market Value Environmental Performance? (2001)The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)Emotional processing of fear: Exposure to corrective information. (1986)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Gestaltungsprobleme einer zweckneutralen Grundrechnung (1982)Zeitaspekte in betriebswirtschaftlicher Theorie und Praxis (1989)Struktur und Entwicklung der Controllingforschung — Eine Zitations-und Kozitationsanalyse von Controllingbeiträgen in deutschsprachigen wissenschaftlichen Zeitschriften von 1970 bis 2003 (2006)Threats to the External Validity of Brand Extension Research (2001)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 2013Imagery and Verbal Processes4,142 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1996An empirical comparison of consumer-based measures of brand equity454 cited
  • 1991Brand Equity: A Perspective on its Meaning and Measurement398 cited
  • 1990Einzelkosten- und Deckungsbeitragsrechnung228 cited
  • 1998Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf210 cited
  • 1987A Choice Sets Model of Retail Selection203 cited
  • 1994Einzelkosten- und Deckungsbeitragsrechnung186 cited
  • 2000Better Measurement and Management of Brand Value155 cited
  • 1988Die Messung bildhafter Konsumerlebnisse96 cited

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1998
Marktorientierte Markenbewertung
94 cited

Cited by

  • 2017Brand Purchase Funnel11 cited