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A theoretical model and empirical investigation of social networking site users' switching intention
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References

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  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology115,720 cited
  • 2004The Social Identity Theory of Intergroup Behavior13,460 cited
  • 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites9,932 cited
  • 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation9,145 cited
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  • 1995Customer Switching Behavior in Service Industries: An Exploratory Study2,903 cited
  • 2003Why do people play on-line games? An extended TAM with social influences and flow experience2,006 cited
  • 1974Utilization of mass communication by the individual1,775 cited
  • 2009Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes

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1,609 cited
  • 2002Intentional social action in virtual communities1,490 cited
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